CRAFTING A FOUNDATION FOR SUCCESS : BUILDING A STRATEGIC FRAMEWORK WITH MISSION, VISION, AND VALUES
  (Nakamura, 2021) Introduction In the always developing business world it's so important to have a clear strategic framework as a guidance on the company decision making and handling company success. There are three important components at these strategic frameworks. Those are Mission statement, Vision statement and Core Values of the company. Altogether, these three components give a pathway for the organization articulating its goals and guiding values. This article describes the importance of each component and show how those components work together to create a unified and impactful strategic framework. 1. Mission Statement - Defining Purpose and Direction According to (Croneberger, 2020), writings about mission statement state that mission statements are used to help define the immediate goal and stay focused on the plan. As per (Hennigan and Aditham, 2023) A mission statement not only explains what your company does, but also the why behind it. And (Gorton, et al, 2023) says...